Unconventional !!

That is a word synonymous with Harish Bijoor ! Harish Bijoor is a prolific blend of an entrepreneur, author, quizzer and brand manager, all combined in one. His hatke branding ideas helped Tata Tea and later Tata Coffee enhance its brand image and revenues like never before. These include printing 'Tata Coorg Pure Coffee' on three million eggs, knowingly hanging banners upside down and printing 'Tata Kaapi' on papads! However, his most outstanding innovation was the creation of the world’s largest coffee mug in Bangalore, which event coincided with fifty years of India’s independence.

With an emphasis on market study and consumer behavior coupled with instinct and intellect, Harish Bijoor is highly effective in the field of marketing. He also writes regularly for columns in leading newspapers, especially on branding, and is currently authoring two books. Widely travelled, he has authored Marketing Trends, a book meant to stimulate consumer interest in marketing–specific issues. Harish Bijoor has the uncanny ability to combine technology and ground reality, and consequentially enhance the mass appeal of a brand.

VISTA'10 brings to you the opportunity to learn the Art of Brand Management from the Brand-Guru himself - Harish Bijoor.

 
When  : 30 January, 11:00-12:00 am
Where: Room C13, IIM Bangalore