Gone are the days of 'Hamara BAJAJ' and 'AMUL- The Taste of India'. No longer does the entire nation sing to one common tune. Hence, the need for separate Ads like - chhota re-charge of Vodafone for the common man, and ZooZoo Ad series for the consumer driven by value-added services. True to VISTA's theme of - India at the crossroads- O&M Ad Workshop was all about the challenges of advertising in a nation that is evolving of age. With the diverse tastes and ideologies it has become increasingly difficult to target an entire segment of customer through one advertisement. Creativity is challenged beyond limits. With over 100 participants, the 2 hour workshop was an odyssey to remember.
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