One of the earliest events in the day was the strategy case presentation of the tully breweries. The participants seemed unusually excited about the case and we understood the reason when they started presenting their analysis of the beer markets' segmentation, targeting and positioning. One could see their joy at getting to do a case study on a subject so close to their heart.
But the judges were no fools.. They ripped into the teams and tore through their analysis with critical and insightful comments and the participants were forced to think fast and back up their thought processes by providing sound reasoning and logical opinions.. The Greeks might have needed a Trojan horse to get into the city.. But these students just used their intelligence, their management fundae taught by their classes and excel and powerpoint to get into the heart of the problem and destroy it from within..
A special mention of the participants from SIBM of Pune and of IIM Shillong to compete in the event.. Kudos to you guys.. Keep it up..
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