Business is in the air !

Business is in the air ! It is time for the final leap. No doubt the competition is cut-throat.

At Street Smart - the merger and acquisition competition, six teams - three on buy-side and three on sell-side presented their pitch. The case from education sector was very contemporary and called for considerable in-depth industry and market research. The event was spread over three rounds (including the prelims) with multiple rounds of negotiations during which the teams re-formulated and re-negotiated their strategies. When the teams discussed the minutest details of pricing the deal by factoring in every recent event from recession to jump-effect - you knew they meant business! At the end of it, Nishant and Priyank (buy-side) and Ankit and Arunava (sell-side), both the teams from IIM Bangalore, emerged as the smartest on the street and walked away with the prizes.

But the market champs ain't no less. In tune with the contemporary price wars in the telecom sector of India, the event SCAN involved designing a market research and coming up with a market entry strategy for a new entrant in the sector. The finalist teams did the work with a panache as they outlined the strategy for customer targeting, pricing, advertisement and promotion and roll-out. The crtical questions from the judges required the teams to think on their feet. The teams from MDI and IIFT walked down the winning carpet !