And then, nature arrived...

Profits be thy name, strategy be thy game! This is how one tends to define an MBA.

Solving a business problem is what MBAs are made for. Improving the bottom line is what MBAs dream of. But at Prakriti, a case study competition organized by WWF-India and Vista 2010, a whole new persona of the leaders of tomorrow came to the fore. The case revolved around the issue of how to attract and retain good talent in WWF-India, a not-for-profit organization striving to conserve the wild life.

Brilliant insights and novel solutions came forth from the five finalists who competed to save WWF from this crisis in the case. Some talked about novel fund raising options which WWF can have whereas some talked about devising a media plan to attract talent and create awareness about WWF. Some also focussed on introducing innovative human practices to retain talent. The teams were judged not only on the basis of presentation, but also on their ability to defend their stance against the barrage of questions posed by competing teams. Thus the whole atmosphere was filled with critical brainstorming on the issue faced by WWF.

The judge, Ms. Bhawna Prasad, Head of Strategy, WWF-India was thrilled at the depth and breadth of analysis that the teams brought to the table and could not avoid the stereotypical, “It is difficult to judge!” The results were announced with two teams sharing the first position, she was not joking indeed. The prize included Rs.15000 in cash, WWF Membership and a free tour to a wild life sanctuary sponsored by WWF.