House Full !

That's the state of the workshops at VISTA'10 ! The Art of Brand Managment workshop was so sought after that you could see participants standing and sitting on the floor. From the participant feedback at the end of the workshop we say, it was every penny worth it !

As Harish Bijoor put it succintly - "Brand Management takes place without customer intervention. It is this involuntary nature of a brand that makes Brand management a challenge !" The audience was charmed as he substantiated his stance with day to day examples. As always, his unconventional style stood out prominently. Some of the take-aways from the workshop were his emphasis on customer focus, rationality of rural consumer and irrationality of urban consumer, the fast to slow, and hard to soft transformation in consumer preferences.

The IPR workshop is off to a house-full start as well. Next in line: Ad workshop by Ogilvy & Mather (Time : 1.30). Don't miss it this time !